Octik AI Lab
Case Study

Shroff Process Pump

Decades of engineering behind a site Google could barely read, rebuilt from the foundation up.

Programme
Website Design & Development and SEO
Industry
Industrial Manufacturing
Year
2026

Decades of engineering, a website working against them. Shroff Process Pump had decades of engineering behind them and a website working against them. It ran on ageing technology, looked dated the moment it loaded, and Google could barely read it, so the buyers searching for exactly what Shroff builds never found them. The product and the name were never the problem. The technology under the site was.

What We Did

  1. 01

    Rebuilt on Modern Technology

    A fast site built to today's standard, not a decade ago's.

  2. 02

    Made Every Page Readable

    A fully crawlable structure, so search engines read the whole site with nothing hidden.

  3. 03

    Designed to Rank from Day One

    Search visibility built in from the first line, not patched on at the end.

Impact2026
100%

Crawlable, Indexable Pages

Every page now readable by search, with nothing hidden from Google.

Modern

Rebuilt on Current Technology

Fast, current, and finally making the right first impression.

Search first

A Foundation Built to Rank

Set up so the buyers already looking can finally find them.

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