Octik AI Lab
Case Study

Anurang Group

A Bharuch developer taken from invisible online to the first name buyers find.

Programme
Brand & Positioning and Omni - Channel Marketing
Industry
Real Estate
Location
Bharuch, Gujarat
Year
2026

Known in Bharuch, invisible online. Anurang had a strong reputation in Bharuch and homes people were proud to live in, but online they were invisible. They ranked nowhere, posted nothing, and the rare enquiry almost never became a sale. The reason people trusted them face to face, that they sell how a home makes a family feel and not just square footage, never reached the search bar where buyers now start every decision.

What We Did

  1. 01

    Built the Brand

    A premium position agreed before a single ad ran: a developer that puts the client before the sale.

  2. 02

    Made Them Visible

    A social presence that gave Anurang a face across Bharuch and stayed in front of buyers while they decided.

  3. 03

    One Site, One Job

    A website built to turn a curious visitor into a qualified enquiry, not just another view.

  4. 04

    Found First on Google

    SEO so the people already searching for a home in Bharuch landed on Anurang, not a competitor.

  5. 05

    Paid That Chased Buyers

    Meta campaigns measured on qualified leads, so every rupee moved toward a real result.

Impact2026
300+

Qualified Leads

Real buyers brought in through the launch, not just enquiries.

30 to 40%

Higher Return on Ad Spend

Budget moved to what produced buyers, not clicks.

25 to 30%

Growth in Organic Traffic

Buyers finding Anurang on their own, through search.

“Before Octik AI Lab, we were invisible online. Now buyers come to us already knowing the name, and they come ready to buy.”
Anurang Group

More Case Studies

Others we’ve helped with this programme.

Thirty years of reputation, finally working as hard online as it does in person.
Zurich Graphics
Start a project